SEO Audits - Strategy vs Tactics

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization. 

Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing.

Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE! 

• [00:02:43] Reintroducing Kevin Indig
• [00:06:11] Ignored Country: Strategy
• [00:08:16] Sun Tzu – The Art of War
• [00:12:11] Stay in the Lane
• [00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
• [00:14:15] The GOST Framework 
• [00:15:20] How to Orient to Objective Measurements
• [00:17:22] The Importance of Communicating KPIs Up & Down 
• [00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
• [00:21:06] Getting Buy-in from the C-suite
• [00:23:33] Making SMART Goals
• [00:26:59] SEO Pride 
• [00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
• [00:33:38] Your Number One Priority

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords;
2. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
3. Run a website audit and show what issue you are going to fix;
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package.  We’ll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.twitter.com/Kevin_Indig

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Would love it if you'd give us a rating on ratethispodcast.com/edge!