Weekly Wrap | Women’s sport special with the ECB, RFU and Twitter, plus a Rugby World Cup preview
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Women's Sports Partnerships - What's Next?
This morning was really really interesting I think there's probably actually a little bit of merit in the fact that it was delayed from the summer. We heard a lot this morning from the various brands in the room about the obvious need for our line when it comes to the sponsorship opportunities and women's sport. There was also certainly an emphasis on moving beyond just looking at the balance sheet and how there are unique opportunities that the women’s game represents, as well as brand activation point of view.
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