How should entrepreneurs view economic recession? Is it "brace for impact", or "full speed ahead"?
I've lived through enough periods of recession to know this:
Any entrepreneur can USE the recession to proposer. You just need to keep these 10 principles in mind…
- [00:19] What's happening?
- [02:23] Always be making offers
- [02:47] Always give a reason why for immediate action
- [03:07] Always be clear and directive in what you write
- [03:40] Always track and measure with ruthless accuracy
- [04:10] Always use zero cost brand building via social media
- [04:45] Always use strong sales copy
- [05:24] The fortune is in the follow up
- [06:14] Always make your ads look like mail order
- [06:50] Results decide
- [07:16] Use pigheaded discipline, delegation, automation, and elimination to develop marketing habits
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