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3min chapter
Bob Moesta - Jobs To Be Done
The Innovation Show
The Power of Struggle
Bob Greene has been studying innovation for almost 40 years. He believes that the struggling moment is the seed for all innovation. The greatest lie he was told was that you know build it and they will come. That's just not true right? So part of this is then realizing like how do we find those struggling moments and the struggling moments is where I'm trying to actually feel innovations.
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