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Mark Ritson on his Top 10 Marketing Moments of 2021

On Strategy Showcase

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Are You Focusing on the Customer?

The CEO of Amazon, Jeff Bezos, is credited with turning amazon into an online retailer. The company has a culture that focuses on what the customer wants rather than what it can do for them. Bezos used to email random customers and find out what they wanted before he even opened their emails. It was purity of custom or vision that more than anything else drove Amd forward.

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