
🎥 “It’s huuuuge” — IMAX’s Oppenheimer moment. Skims’ $4B undies. Microsoft’s AI championship.
The Best One Yet
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Oppenheimer: A Lesson in Flexibility
The story of IMAX is a lesson in flexibility. Yeti's Oppenheimer is 600 pounds of film at every single theater. When the three hour movie is over, 11 miles of film have gone through the projector. The 70 millimeter film is so narrow, it requires a really long wheel of physical film to do the movie.
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