IKEA's Minister of Hacking

I can't imagine IKEA could possibly endorse any individual hacker hacking on the whole. It would basically be sanctioning what amounts to a misuse of their products. Jules is visiting Sweden and Holland, meeting face to face with representatives of IKEA. She's during the concept center where their products are developed and then visiting the very homeland where it all began. Oh my god, it's like she's Tarly Bucket visiting Willy Wonka's chocolate factory. Yes, he said that. He didn't have the spirit of the brand which is to make life better for everyone.