Top‑Down Market Fit And Product Strategy

In this episode of the Membership Geeks Podcast, I pull back the curtain on the major changes happening inside Membership Academy this year.

After a decade of running our membership, I want to share how we're shifting our focus to better serve a rapidly evolving market and meet the needs of membership owners looking not just to launch, but to grow and thrive.

From streamlining our content and embracing new technology to diversifying our offerings and making an important pricing update, I walk you through the thinking and strategies behind every big move.

If you're interested in how to keep your membership business ahead of the curve, this episode is packed with actionable insights.

In this episode:

1. How is Membership Academy shifting its focus from launching memberships to prioritizing growth and ongoing success?
2. What prompted the decision to remove tech walkthroughs, and how does this change benefit members today?
3. In what ways is Membership Academy diversifying its offerings beyond the core membership program?
4. Why is Membership Academy increasing its price, and what does legacy pricing mean for current and prospective members?

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Key Quotes & Takeaways:

"Most of the members of the Academy tell me that a lot of the things that have helped their business, they picked up from just looking at what we're doing, what has worked for them as a member of our Academy."

"But that now means that we can look at what's next because there's always a portion of your audience who need more, want more, and are willing to invest in something that will get them either more access, something that will deliver a higher level of results, something that will get the more support and all of that sort of stuff."

"So your membership is highly unlikely to cover absolutely every inch of grass on the field within your market. And so having a real top down understanding of where you fit, what isn't covered, what opportunities there are for you to diversify your offering or to just rule out, you know, I never want to work with this demographic, not because I don't like them, not because they're too basic or too advanced, just I don't feel this is a part of my market I want to serve."

"If you've been thinking about a price increase for your membership, just do what we're doing. Make sure you're utilizing that legacy pricing because not only does it work as a marketing strategy, it's also the fairest thing to do for your existing members."