The Impact of Negative Associations on Iconic Brands

The pandemic overshadowed a striking spate of uprisings around the world. In Lebanon economic conditions have only worsened since—and the protesters are back. A look at urban architecture reveals how past diseases have shaped the world’s cities; we ask how much covid-19 will leave its mark. And, can Corona beer, Latin America’s first global brand, escape its associations with the coronavirus?  

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