EP3 (GUEST) – Snap’s Former Head of Measurement, Andrew Covato, explains how the advertising industry can turn dumb measurement into smart measurement
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The Future of Ad Tech
I think there's a lot more potential to be able to get more intelligent about applying contextual advertising. And that drastically reduces the amount of signal that needs to get collected and stored at a user level. So I think this is where we need to potentially rethink how ad tech is done from a foundational perspective. You're still going to see those kind of quote unquote creepy ads that are following you if it's done right up the technology eventually will be able to do this.
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