Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! Whether you’re running an eComm store, selling info products, or trying to generate leads, your tracking setup might be holding you back from scaling like a boss. Ralph even admits they found mistakes in their own accounts—so yeah, nobody’s perfect. But don’t worry, they break it all down, agency-style, so you can stop leaving money on the table and start feeding the algorithm what it really needs. If you want Meta to work for you instead of against you, don’t miss this episode!
Chapters:
- 00:00:00 – When Two Marketers Walk Into a Podcast...
- 00:00:27 – The New Year Hype Is Fading—Now What?
- 00:01:12 – The Four C’s That Separate Winners from Wishers
- 00:02:47 – Why 10X Goals Force Better Decisions
- 00:05:52 – Stories That Prove Small Thinking Won’t Cut It
- 00:09:19 – The Moment Commitment Gets Real
- 00:16:38 – Courage & Capability: The Price of 10X Growth
- 00:19:35 – Your Why Is Either Fuel or Dead Weight
- 00:23:22 – The Takeaway That Could Change Everything
LINKS AND RESOURCES:
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Mentioned in this episode:
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Tier 11 Data Suite
