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How to Create New Products

The Double Win

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Mastering Product Pitching and Pricing Strategies

This chapter explores the critical elements of forming an effective product pitch and setting a price that reflects its true value. It addresses common challenges faced by entrepreneurs, provides strategies for competitive pricing, and emphasizes the importance of a clear marketing plan. Additionally, it highlights the necessity of building customer trust through risk reversal strategies and encourages listeners to have confidence in their product's value.

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