276 - Sales New Role In The Modern B2B GTM | B2B Power Hour
GTM Live
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Is That Really a Good Strategy?
i like that you're pointing to here is that those sorts of disagreements about those kinds of tactics fall by the wayside when you have good marketing that's already reaching the stake holders. Your sales teams on w ever kind of outbound motion running are trying to reach out, because now it's not investing so much into the content of the message. It's a little higher trust of an environment. And they also recognize your brand before a seller ever actually reaches out to a key stake holder,. i find very powerful.
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