How to Communicate Climate Change Effectively

This episode features a conversation with Ravi Sreenath, Managing Director of data-for-good advisory firm, Ripple Research. It was recorded in April 2023.

Ripple Research operates at the intersection of data science, behavioural psychology, and social impact, collaborating with universities, international organizations, and businesses to conduct research and deliver insights on key themes including climate change, misinformation, hate speech, infodemics, ESG, and mental health.

Amongst other things, Ravi and I discussed the benefits of applying big data to pressing challenges like the social impacts of climate change, what aggregated online activity can tell us about society, and how we can use those kinds of insights to create more impactful communication.

Additional links:

Ripple Research’s website

Ripple Research’s work on climate anxiety

Ripple Research’s work on climate polarization