This episode features an interview with Heidi Bullock, CMO of Tealium, a company that connects data from all different sources so brands can better connect to their customers. Prior to Tealium, Heidi was the CMO of Engagio and Global VP of Marketing at Marketo.
On this episode, Heidi talks about what it means to be CMO of Tealium, why the rise of data driven marketers is so important, and her top do’s and don’t for customer event marketing during a pandemic.
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“...know where your audience is. And I know that seems obvious, but I think even in social, you often see people saying, ‘oh, we've got to do LinkedIn, Facebook, Tiktok', you name it. But if your audience isn't there, maybe that doesn't make sense. So I think before you even think about channels and tactics, make sure you know who you're marketing to. Who you're trying to engage with and where they are and then how they prefer to be communicated to.” — Heidi Bullock
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Episode Timestamps:
*(1:52) - Heidi’s first job in demand
*(2:17) - What being CMO means at Tealium
*(3:44) - Segment: The Trust Tree
*(4:49) - Who Tealium’s customers are
*(8:45) - The rise of date driven marketers
*(11:00) - How Heidi structures her marketing organization
*(14:26) - Segment: The Playbook
*(16:34) - Tips on customer events
*(20:20) - Heidi’s marketing don’ts
*(31:49) - Heidi’s all-time favorite campaign she’s ran
*(32:14) - Segment: The Dust-Up
*(35:50) - How Heidi views Tealium’s website
*(37:14) - Segment: Quick Hits
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Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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Links
Connect with Heidi on LinkedIn
Follow Heidi on Twitter
Follow Ian on Twitter
Connect with Ian on LinkedIn
www.caspianstudios.com
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