The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast's Record-Breaking Growth with Toast's CRO, Jonathan Vassil and Founders Fund Partner Sam Blond

The Official SaaStr Podcast: SaaS | Founders | Investors

CHAPTER

Sales and Marketing Strategies at Toast

This chapter discusses the sales and marketing strategies implemented at Toast, including the importance of segmentation, territory planning, and density. They also touch on the influence of product offerings and the use of data analysis in optimizing business decisions.

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