They Create Worlds cover image

All the Other Home Pongs

They Create Worlds

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The Rise of Home Video Games in Europe

This chapter explores the early development of the home video game market in Europe, focusing on the unique cultural and economic challenges it faced, particularly in the UK and West Germany. It highlights key innovations, such as the introduction of 'Pong on a Chip,' and the pivotal role of emerging companies like Coleco and Video Master, who adapted to the growing demand for video games. Additionally, the chapter contextualizes the industry's expansion against broader historical and social dynamics, setting the stage for subsequent transformations in the market.

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