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The Best One Yet
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IMAX: A Case Study for Business Model Flexibility
IMAX is only 1% of the screens worldwide that play movies. But to IMAX makes up 11% of all ticket sales. How could it have only 1%, but 11% of the tickets up? We found two reasons: Tickets are priced higher for IMAX, and people just prefer IMAX. Spider-Man was making twice as much money on the IMAX screens as regular OAMC screens.
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