Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation cover image

Episode 612.5: “Antiracism in Animal Advocacy” Audio Series Episode Part I – Awakening

Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation

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Veganism and Animal Advocacy - A New Single Issue Strategy

veganism and farmed animal advocacy becoming a more central focus for an creasing number of animal protection organizations. A new single issue advocacy strategy that focused solely on reducing animal suffering defined the very terms of its own effectiveness, authors say. This approach was borrowed from effective altruism, social psychology, marketing and sales research to promote individual diet change in order to purportedly impact the largest number of animals. Measuring impact fosters accountability and strategic programm planning, they write.

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