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Adam Heimlich, Ad Tech Time Traveler

AdExchanger

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Navigating Google's Antitrust Landscape

This chapter explores the implications of a significant trial involving Google and its role in the programmatic advertising industry. The speakers discuss market definitions, the importance of open technology in ad transactions, and critique Google's defense strategies. They also reflect on their personal experiences at the trial, the evolution of antitrust concerns in digital advertising, and the necessity for accountability in the tech sector.

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