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Nike
Acquired
Nike's Transition to a Direct and Digital Strategy
Despite that going really well for them in 2018, they did just have a whole bunch of other controversies. There was the whole Oregon project with doping and all the alleged abuse going on there. And after they brought in John Donahoe, they've been able to clean up the organization,. reset for the next chapter while executing this shift to a direct and digital strategy.
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