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Exploring Cannabis Tourism Boom in California
The chapter delves into the growth of cannabis tourism in Oakland and Santa Ana, showcasing the positive reception from the community and visitors. It discusses the rise of specialized cannabis travel programs and the economic impacts of the industry in California, hinting at challenges related to falling prices. With a focus on strategic partnerships and immersive experiences, the chapter highlights the emergence of cannabis as a significant player in the state's tourism revenue, paving the way for innovative tourism offerings beyond mere transactions.