The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413
The Futur with Chris Do
Why people keep their guard up
Mo explains social defensiveness and why people constantly question others' motives.
In this episode, Chris Do and Mo Ismail explore why personal branding works best when it starts with generosity rather than self-promotion. They break down how leading with genuine care lowers defenses, builds trust, and creates natural reciprocity in both business and personal relationships.
Through real-world examples, the conversation highlights how making people feel seen and included is often more powerful than any pitch or tactic. The episode emphasizes that authenticity isn’t a strategy—it’s an operating system that shapes long-term connection.
Timestamps
(00:00) — Intro
(01:14) — Making people feel seen
(02:28) — Reciprocity builds trust
(03:18) — Identity before business
(04:32) — Authenticity attracts audiences
Check out today's guest, Mo Ismail:
LinkedIn: https://www.linkedin.com/in/moismai
Instagram: https://www.instagram.com/moismai/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
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Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
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