Episode 21: Brian Casel on Productized Services
Double Your Freelancing Podcast
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The Solution Is What You Get
At the heart of my engagements is always some core need. And that's what i'm advertising that i'm solving. You don't necessarily have to pick just one tightly focused vertical or industry to focus on, you know, a it can just kind of be a group of customers who share this same problem or need. I didn't start with the, well, i could do swit testing,. i could do we're targeting, like, i didn't you know that, right? All. That was bin off offf when i understood what that problem was, and i understood that, ecause that's at the heart of why people have hired me traditionally, right?
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