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Sotheby's and Christie's
The buyers of this art know where to get it and they probably don't have Sotheby's on the regular tabs in the same way that they do go to AOTM. One adjacent benefit is there is a huge pool of potential buyers who have never bought work yet on chains. There are people out there building our brand in a totally new forum but I think for the profit optimizer or the most practical person that format is yet to establish itself, hopefully one day it does.