A Problem Squared cover image

013 = Heavy Lifting and Clever Gifting

A Problem Squared

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The New Packaging for Pilgrim's Choice and Tesco Cheese

Adam Light posed a problem and then stepped back in with the major breakthrough. He found another cheese manufacturer making the same claim. And that led them to a press release from a company who manufactured packaging for both Pilgrim's Choice and Tesco branded cheese. They reckon it's going to save 83 tons of plastic annually. Big call, I mean, a lot of big claims here in the press release.

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