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#73: Three Marketing Must-Dos for Local Businesses

Marketing Made Simple

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The Story of the Business - The Law of Reciprocity

In a small town, it's really about developing an authentic friendship. Have your one-liner ready to go: Shake hands. Make eye context. Smile. But serve. I want you to figure out what they want and how you can help them get that. And then the law of reciprocity will kick in and your good deeds will come back to you.

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