The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

April Dunford on Marketing Strategy and Positioning Yourself to Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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What Is the Key to Our Success?

i worked at a company where we were in the enterprise c r m space. The key to our success was figuring out the value of that one feature and who it was valuable for. i'll giveyou an examplelik you no ad. It turned out investment bankers, caraton. So we sold a deal to an investment bank, and then after that, we just sold investment banks. And theyre like, wel wait, wait. You're going to go there, even if you've never tried her before.

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