Case Interview Preparation & Management Consulting | Strategy | Critical Thinking cover image

562: What drives Amazon’s success? (with Bill Carr)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

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How Jeff Bezos Built Amazon

In 2003, Amazon had just finished the year with $5.7 billion in revenue. The physical media business was seeing declining year over year growth rates. Movies and TV shows were nowhere to be found on the scene. Jeff Bezos decided to build his own version of iTunes called "iTunes Music Store"

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