Global Product Management Talk cover image

424: Lean product management

Global Product Management Talk

00:00

How to Segment Your Market

Hershey: How do we segment the market? How do we clear on our user? That actually was my question for Hershey yesterday because I was curious. What this really comes down to is market segmentation. And basically, the main ways of segmentation are demographic and behavioral.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app