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How to Recognize Opportunity in a Marketplace | Ep 261
The Game w/ Alex Hormozi
How to Find Your Next Partner
If I have personal experience, that's going to trump everything. Now, if I don't have personal experience and I just have a skill of being able to sell or whatever, then I'm going to look at my market in these in this four, four piece system, whatever you want to say checklist. And the thing is, is you can't just have three of them, right? In the in the newspaper example, they were in tons of pain, they were easy to find, and they had purchasing power. The problem is they weren't growing every year,. So ideally, pick a market that you already know you can provide value to and solve a problem that meets these four criteria
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