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Semfor's Justin Smith on the need for a new global news brand

The Rebooting Show

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Semaphore vs Courts

Court is launching with a collection of niche verticals that all kind of together are going to live on this platform called semaphore. Courts was different in a very significant way because courts was really targeting a very narrow business and financial global audience. Semaphore is really going after a premium general interest audience, but globally as well.

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