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[Part 2] Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck

Perpetual Traffic

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How to Optimize Your Ads for Offline Conversions

This is just something that we're seeing so much right now for like the book a call, the service based business. Like they are all about a booked call in the case of personal injury law signed case. And it's tying it all back into the conversion and getting Google to find people who are going to take that action which you ultimately want. It might take longer than 90 day conversion window as well. But thinking high level, if you're a director of marketing or you're running a company, try to get it as close to possible the thing that you're optimizing your ads for. Sometimes it's not perfect. What you say, keep it simple at some cases, but when you

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