Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Harnessing Behavioral Triggers in Marketing
This chapter examines how understanding human behavioral triggers enhances marketing strategies and client interactions. It illustrates the application of psychological principles and empirical research to design effective campaigns, highlighting successful examples like Nationwide Financial's innovative approach to re-engaging financial advisors.
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