How Admiral's Leadership Philosophy Influenced the Culture at Twilio

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Jeff Lawson is passionate about being developer centric for those of you that may not live in the Bay Area. The idea there is right, it represents some of the developer's centrism that Twilio embraces deeply and like that sort of sentiment I think apply all the way down to what we were doing on the platform team. Well that's awesome I would ask you probably a million questions about Admiral and how that system worked with us probably a conversation for a future episode.

As product lead, Russ Nealis has been focused on introducing the discipline of product management in the Developer Foundations organization. This episode discusses the reasons why PMs are currently uncommon in platform organizations, examples of when having a PM has been helpful, and more.

Discussion points:

(1:23) Russ’s role at Plaid
(2:49) Why platform product managers are uncommon
(3:28) Backgrounds to look for when hiring a platform PM
(4:58) Deciding whether to hire a platform PM
(6:20) Signs that bringing in a Product Manager would be beneficial
(9:16) How Russ personally became a platform PM
(12:15) Whether a platform PM is a career path
(14:55) Articulating the business impact a platform PM has
(18:56) Challenges Plaid’s platform team has faced without a PM
(19:19) Symptoms of a need for product management in an internal-facing team
(30:15) Whether Twilio had platform PMs
(31:22) Example projects where PMs have been crucial
(34:12) How the book “Ask Your Developer” influenced Twilio’s engineering culture
(36:13) Getting started with introducing a product management discipline to an organization
(38:33) Org structure and where platform PMs may report
(40:00) Career ladder for platform PM when reporting to engineering leadership
(41:20) Being product-led or technology-led
(43:14) How technical skills may help when in a platform PM role

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Mentions and links:
Follow Russ on LinkedIn
Episode 7 with Will Larson - related to why it’s difficult to find Platform PMs
Episode 27 with Jean-Michel Lemieux - related to the percentage of investment that should be put towards platform investments
The Build Trap by Melissa Perri
Ask Your Developer by Jeff Lawson