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11min chapter
6,000,000 YouTube Followers Teaching English - with Vanessa
The Art of Selling Online Courses
Optimizing Pricing and Bundling Strategies for Selling Online Courses
This chapter delves into the effective strategy of re-envisioning product offerings and scheduling monthly promotions for various course bundles. Insights are shared on the success of selling more expensive bundles over individual courses, with a surprising threefold revenue increase from a promotion for an unlimited bundle. The importance of identifying all potential products for sale, exploring different pricing strategies ranging from $129 to $350, and optimizing efficiency through creating SOPs and delegating tasks is also discussed.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode