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6,000,000 YouTube Followers Teaching English - with Vanessa

The Art of Selling Online Courses

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Optimizing Pricing and Bundling Strategies for Selling Online Courses

This chapter delves into the effective strategy of re-envisioning product offerings and scheduling monthly promotions for various course bundles. Insights are shared on the success of selling more expensive bundles over individual courses, with a surprising threefold revenue increase from a promotion for an unlimited bundle. The importance of identifying all potential products for sale, exploring different pricing strategies ranging from $129 to $350, and optimizing efficiency through creating SOPs and delegating tasks is also discussed.

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