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Success of Athletic Brewing and Rise of Small Beverage Brands
The chapter explores the remarkable success of Athletic Brewing in the non-alcoholic beer market, as well as the emergence of small beverage brands like Ollie Pop and Liquid Death, reflecting the evolving trends and opportunities in the industry. It also mentions the challenges faced by larger companies in innovating and keeping up with these fast-growing brands, along with an intriguing CEO draft planned for an upcoming live show.