4min chapter

The New Bazaar cover image

The craft of economic storytelling

The New Bazaar

CHAPTER

What Makes an Idea Interesting?

tim a: The suspense is, to me, the key distinction between what makes an idea interesting and what makes a story interesting. i wanted to share something with you i came across recently, tim a, and get your thoughts on it. A sociologist named murray davis had said many decades ago was that an idea is interesting when it is surprising. And so in a way, even truthful story telling can be like this, of act of subterfuge. It can itself be, i don't want to say, misleading in its intent, but its intentions can't be too close to the surface.

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