Guy Kawasaki's Remarkable People cover image

Jim Weber: CEO of Brooks Running and Author of Running with Purpose

Guy Kawasaki's Remarkable People

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How to Compete With a Larger Brand?

Roxanne Jones: How do you compete with a larger bran? Or maybe specifically, howdo you compete with anike? Jones: I've been in sports for a long time. And i don't believe you can own the customer, but you can hold on and create loyalty,. You're going to be their and you goin to create affinity in connection. She says running is more than just a sport; it's health, wellness and fitness.Jones: Nikes still number one with runners, Brannins are not. But we have had 20 years of fun focusing on this customer and we still have work to do.

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