The Power of Words

We engage inner conversation with the author and based on how we relate to the information, we may allow certain suggestions to be accepted as true into the subconscious. For example, one may read an article in which the writer used a certain word in which that word springs in the mind's eye. They have in that moment of being open to suggestion accepted the suggestion and entered into that state. This is one of the many reasons why we like revisiting certain books or poems or even words like harmony or ideal because as you say them to yourself inside, they are by the way what we call sub-vocalization or silent speech while we are reading.