2min chapter

Wisdom From The Top with Guy Raz cover image

H&R Block: Jeff Jones

Wisdom From The Top with Guy Raz

CHAPTER

Do You Want to Be an Ad Guy or a Marketer?

A senior person at Leo Burnett asked him if he wanted to be an ad guy or a marketer. That conversation prompted him to join the Coca-Cola Company in his first job as a corporate marketer. "The biggest difference is just the breadth of what marketing really means when you step back and think about pricing strategy, product development, distribution"

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