Cake Mixes

The story that you have to add a the egg yourself at home, that is what made the box cake mix a success. That massively over simplifies thingsa for example, it over states the novelty of the recipe. It ignores other social changes that led to the increasing sales of box cake mixes in the fifties. High school home economics classes were increasingly teaching baking based on mixes, rather than from scratch. And then finally, i thought this was maybe the most interesting. I think there absolutely could be something to the underlying psychology there.