How to Maximize Velocity in a Fast Deal Cycle

In SMB, it's an emotional bias fast, right? You're buying a lot of times on emotion and people buy quickly when they feel this dreadful pain. So I use this model to sort of suss that pain out in a really good way called the pasture model. If they don't know they have pain, you ask enough questions to where you believe you can plant pain. That might sound like trickery and it can be an SMB sass. The next thing is A, which is amplification. And then it's onto S, which is telling a story. How do you actually solve that dreadful pain? T is transformation. Let me show you somebody else who was just