Ecommerce Playbook: Numbers, Struggles & Growth cover image

What Will 2024 Look Like For Ecomm?

Ecommerce Playbook: Numbers, Struggles & Growth

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Margin Innovation: Connecting Marketing and Finance for Success

This chapter explores the importance of understanding the financial components of a business in driving profitable outcomes. It discusses the challenges of data availability and transparency, the necessity for marketers to have knowledge of financial aspects, and the key points for successful growth in the ecommerce market.

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