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Creativity and the true threat of AI

The Marketing Companion

CHAPTER

Surviving AI

Jay Parini: A ton of people are worried AI will replace them or at least replace their work. He says in some ways I see people relying too much on it. The other end of the spectrum is people who are so excited that they're dropping everything and just using it to guide them, he says. Parini: We interpret mastery as mastering your creative craft as only one of three things we actually need. It's a messy bag of humanity that you can dip into and use proactively to get your creative fingerprints all over the work.

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