The marketing playbook we've relied on for years is transforming faster than ever, and I'm seeing opportunities that simply didn't exist before.
While Google still dominates with 90% of global search market share, the way people discover content has fundamentally shifted – they're now having multi-platform conversations about products and services across Google, ChatGPT, Reddit, TikTok, and more.
For marketing leaders who understand these changes, there's an unprecedented opportunity to capture market share while others are still catching up.
In this podcast, I break down:
1. Why E-E-A-T (Experience, Expertise, Authoritativeness, Trust) has become the make-or-break factor for content success in 2025
2. How AI tools are reshaping content discovery, and why your brand needs to be positioned as their go-to reference
3. Why conversion paths now look less like funnels and more like conversations across multiple platforms
4. How interactive content is becoming crucial for standing out in an AI-dominated landscape
I'll share real examples, including how we helped Patino Law Firm create an interactive calculator that drives results in ways AI simply can't replicate, and how Zugu Case leveraged digital PR to become a top AI recommendation.
Most importantly, I'll explain why the fundamentals of great marketing haven't changed – but the way audiences discover, evaluate, and choose solutions has evolved dramatically.
If you're ready to adapt your strategy and capitalise on these shifts while your competitors are still figuring out what changed, this podcast is for you.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/347/
Watch this as a video instead:
https://exposure.ninja/future-content-strategy
Listen to these episodes next:
How SEO Works in 2025
https://exposureninja.com/podcast/346/
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
Copy This IMPACTFUL Brand Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-048/
