Join Jess Cervellon and Jimmy DeCicco, Chief Brand Officer of Super Coffee, as they explore the intricacies of brand management and marketing in the competitive field of consumer-packaged goods (CPG).

In this revelatory episode, Jimmy shares his journey from establishing a healthier alternative to mainstream beverages to navigating the dynamic demands of retail and direct-to-consumer sales platforms, with a special focus on their robust presence on Amazon. They explore the critical balance of data-driven decisions and the compelling narratives that drive brand growth.

------------------------------------------------

What’s inside The Juice this week?

00:00 - 10:15: Introducing Jimmy DeCicco: The Super Coffee Journey

10:16 - 20:30: Mastery of Brand Positioning: Standing Out in CPG

20:31 - 30:55: Data vs. Storytelling: Striking the Right Balance

30:56 - 38:00: Decoding Retail Strategies and Amazon Dominance

—----------------------------------

🧃The Juice with Jess is powered by Kustomer.

Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment with Kustomer by clicking here https://www.kustomer.com/demo/

Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Instagram: https://instagram.com/jess.cervellon

Weekly newsletter: https://sundaypostcards.beehiiv.com/

X/Twitter: https://twitter.com/justjessssss

Find Super Coffee on Amazon https://www.amazon.com/super-coffee/s?k=super+coffee

Find Super Coffee at a store near you https://drinksupercoffee.com/store-locator/

240 - Christiaan Van Vuuren (Big Deal)

Like I'm A Six-Year-Old

The Toxicity of Big Business

The AI-powered Podcast Player