Jehad Affoneh: VMWare’s head of design on being a business leader, not a design leader
Design Better
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Navigating Design in an Engineering-Focused Organization
In this chapter, the guest, who is a design leader in a technology-focused company, discusses how they navigate leading design within an engineering-focused organization. They emphasize the importance of understanding the language and mindset of engineers to effectively communicate and highlight the need for empathy and shared understanding between design and engineering teams as they collaborate on projects. The chapter concludes with the guest providing tips for designers to improve their communication and collaboration with engineers.
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