Introduction

Today on the show we have Alfie Marsh, Head of US GTM at Spendesk.

In this episode, we talked about Alfie’s responsibilities as Head of US GTM, the differences between the go-to-market strategies launching in the US vs the UK, and the different ways their sales team contributes to retention.

We also discussed the positive impact on churn by knowing exactly who your ideal customer profile is when sourcing outbound leads, identifying and reaching out to outbound prospects and how product positioning has the power to transform your company.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.