Anthropomorphism and Love

More and more brands are starting to produce products that look or sound like people. There's sort of a positivity bias. We tend to like people. So if an object unconsciously gets classified as a person, people generally like it more. Aaron doesn't have a conclusive answer to that in his book but anthropomorphic thinking definitely increases appeal. But what about love? What is love? Forgetting about brands, I wanted to know what is actual human to human love?"